In short, Shapiro does much, in sprightly prose, to convince the reader that CAM is a sham. She points out that many CAMsters (my phrase) deride Western medicine as driven by greed, profit and Big Pharma — while their own tills ring loudly from the sale of ineffective pills to the gullible.The U.K. seems to have a real problem with wasting money on alternative medicine, probably due to their irrational royals who make the whole nonsense something of a fad. They need for CAM what Dawkins is to religion before their woo advances to the next level (which would put them on par with India!).
Rose Shapiro on CAMsters
Here's a great review from Times Online on the book Suckers: How Alternative Medicine Makes Fools of Us All by Rose Shapiro. CAMsters (my favorite new word) are often found resorting to the Big Pharma Conspiracy to sell their potions, something Shapiro addresses.