Call me crazy, but I didn't think BIGOTRY was an accepted form of advertising. I suppose this nutjob thinks intolerance is his ticket into heaven, but with viral exposure of his ad, he may be having a COME TO JESUS moment earlier than expected.
The Underground Unbeliever first posted about this on February 24, 2008, but it has only recently gained steam, especially after making it to BoingBoing and Pharyngula. This kind of advertising is appalling and offensive and, if directed at any other sector of society, would not be allowed to stand.
Of course, the primary culprits are Kieffe and Sons, a Ford dealership in Mojave, California. However, by not doing anything about it, the Ford Motor Company is implying tacit acceptance of the bigoted sentiments in the ad. It remains to be seen whether they will ever do anything about it or at least try to separate themselves from the franchisee, but I've always thought that there's something a little rotten with a company that waits until public pressure mounts before acquiescing.
Anna Lemma of the Underground Unbeliever wrote to Ford:
I wrote to the Ford Corporation Customer Service to complain about the ad:I live in the Mojave desert in Southern California. One of your dealers has been airing a very offensive ad on the radio. This ad states that those who don't share his personal religious convictions can either get out of the country or sit down and shut up. He also states in the ad that he doesn't care who he offends.I received the following reply from Ford:
As a veteran of the US Air Force, I find this ignorance appalling. I swore to uphold and defend the very constitution this man is trashing. The dealership is Keiffe & Sons in Mojave, CA. The ad aired at 6:20 pm on 106.3FM. I was looking at a Ford from that particular dealership, but I think that I will go somewhere else, like the Honda dealership.
Thank you for contacting the Ford Motor Company Customer Relationship Center regarding the advertising from Kieffe & Sons Ford.
We would like to document your feedback; however, in order to process this, more information is needed. Please include your original message with the following additional information to allow us to proceed.
Cellular Phone Number:
Daytime Phone Number:
Home Phone Number:
Huh? So Ford wants to put you on their mailing list? They can't document the feedback nor process it? So it just goes into some black hole? No "Thank you for bringing this to our attention. We want to assure you that Ford in no way endorses any kind of bigotry."? Nothing?
Like I said, I am in the market for a new car. My old Protoge is grinding, squealing, and leaking. I have not thought about dealers yet, though I'm looking forward to the next generation of hybrids. But I do know who I won't be dropping $30K with.