Colorology? Color Me Skeptical!

What do colors say about you? Clashing colors might tell the world you have no fashion sense, but more importantly, what do colors say about anything? What feelings come to mind with RED? What do you think of when you see GREEN? PINK? I bet if you write down some of the most common colors and associated them with some familiar property or emotion, you would likely be good enough to be a Colorologist. But to make money at it, you have to be savvy enough not to care that you're selling snake oil to those suckers who are born every minute. Here's the breakdown on several colors (ref):

Blue - Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
Yellow - Yellow is a bright that is often described as cheery and warm.
Red - Red is a bright, warm color that evokes strong emotions.
Green - Green is a cool color that symbolizes nature and the natural world.
Pink - Pink is essentially a light red and is usually associated with love and romance.
Purple - Purple is the symbol of royalty and wealth.
White - (<--it's there, just have to highlight it) White represents purity or innocence.
- Black is associated with death and morning in many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication.
Brown - Brown is a natural color that evokes a sense of strength and reliability.

Not too hard, is it? Over time, we've learned to associate these colors with the given symbolism. Additionally, with colorology, you can
  • Reduce stress
  • Relieve headaches & pain
  • Improve your physical health
  • Affect your moods, attitudes & emotional health
  • Impact your perception & learning processes
  • Help eliminate eye strain
  • Affect your creativity & productivity
  • Improve retention, information processing & retrieving of new information
  • Help you understand how your body functions
  • Change the way you perceive your connection to the Universe
Psychologists and advertisers know the effect color can have on emotions and perceptions. Room colors can affect moods. The inside living spaces of submarines are painted certain colors to provide depth perception and make a 6-month stay as easy as possible on your psyche. So I'll allow some of the elements above, but I can't see how colorology will help me understand how my body functions. That's utter nonsense. Most of the others can be reduced to simple psychological effects (e.g. mood, stress relief, etc.)

The psychology of colors is fairly well understood. Legitimate professionals can make a lot of money to help companies capitalize on the effect colors have on us. But a colorologist is nothing more than a charlatan blowing rainbows at you.

By the way, you can take a color quiz here. Your results will be just as good as anything you get from a colorologist...or a fortune cookie.

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